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Developers in Singapore off to good start in housing sales

Posted on 16 Feb 2017
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BT 20170216 KRURA63RG 2745355

DEVELOPERS got off to a good start in housing sales this year, based on the latest government numbers, and industry players are sanguine this will set the tone for the rest of the year as well.

Urban Redevelopment Authority data shows that developers moved 381 private homes (excluding executive condominiums or ECs) in January - up 3.8 per cent from December's 367 and 17.6 per cent higher than the 324 in January 2016.

The year-on-year (y-o-y) sales improvement contrasts with the report card for January 2016, with declines of 15.6 per cent month on month (m-o-m) and 13.8 per cent y-o-y.

Despite the lead-up to the Chinese New Year festivities last month, market sentiment and outlook at the beginning of 2017 are more positive than at the start of 2016, when sentiment took a dive amid stockmarket volatility, recalled JLL national director Ong Teck Hui.

The pick-up in sales last month was all the more noteworthy because there was just one fresh launch - 12 on Shan, a 78-unit project where 30 units were released but none sold.

BT 20170216 LKURA16 2745330 page 001

Property agents are expecting primary-market sales to rev up in the coming weeks. Developers have lined up several launches to ride on the current wave of sentiment improvement.

First off will be The Clement Canopy in Clementi, where sales bookings are slated to start on Feb 25. This is expected to be followed by Grandeur Park Residences next to Tanah Merah MRT Station. Park Place Residences at Paya Lebar Quarter, next to Paya Lebar Circle Line MRT Station, and Seaside Residences in Siglap are targeted for release in the March-April period.

In the EC segment - a public-private housing hybrid - sales booking at Qingjian's iNZ Residence in Choa Chu Kang is scheduled to begin in March.

Despite these fairly sizeable projects over the next two months, agents suggest that there would be sufficient depth of buying demand, given the diversity of locations and target buyers for the various developments.

Desmond Sim, CBRE Research head of Singapore and South-East Asia, said: "The market will offer more choices across a wider geographical spread over the next few months, which will support demand levels."

URA's data released on Wednesday shows that developers sold 184 ECs last month, down 13.6 per cent from the previous month but up 17.9 per cent y-o-y.

This month, predicts PropNex chief executive Ismail Gafoor, developers will find buyers for about 500 private homes (excluding ECs), followed by a further 800 units in March. Inclusive of ECs, primary-market sales will be around 700 units in February and more than 1,000 units in March.

Eugene Lim, ERA Realty Network key executive officer, predicts that developers would sell 600-800 private homes and 200-300 EC units this month.

JLL sees a more active first quarter for developers this year than the same period in 2016, building on the pick-up in sales momentum from last year. "If sustained, this will pave the way for higher sales in 2017, estimated at 8,000 to 8,800 private homes - above the 7,952 units that developers sold in 2016," said Mr Ong.

Lee Nai Jia, Edmund Tie & Company's head of South-East Asia research, forecasts that developer sales this year would be around 9,000 units.

Giving a more cautious prediction is CBRE's Mr Sim, who expects demand for new private homes to hover in the region of 7,000 units this year. "The market is closely watching interest rate movements, which might sway decision making."

Mr Lee of Edmund Tie & Co said that housing affordability would be clipped when the US Fed raises interest rates. "Geopolitical tensions and currency movements will also have an impact on housing demand."

On the whole, the uncertain external environment as well as a slower economy at home will put a lid on housing demand and prices - despite cautious optimism among buyers in the market.

Nicholas Mak, executive director at SLP International, reasoned that developers will be mindful of buyers' price sensitivity in terms of absolute-quantum price - given the total debt servicing ratio framework - when determining prices for their new launches. "Even though we are going to see a large number of new units being released in the next couple of months, it is unlikely to exert upward pressure on the URA's overall private home price index."

Mr Sim of CBRE noted that with the dearth of launches last month, buyers continued to invest in the large array of existing projects.

Developers' top-selling private housing project in January were Parc Riviera (38 units at a median price of S$1,270 per square foot), The Santorini (30 units at S$1,066 psf) and The Trilinq (25 units at S$1,339 psf), based on JLL's analysis of URA data.

In the EC segment, where there were no fresh project launches last month, The Terrace topped new EC sales with 41 units taken up at a median price of S$779 psf. At Sol Acres, 40 units were transacted at S$797 psf and at The Vales, 17 units at S$827 psf.
The Business Times

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