he population catchment of Hougang is approximately 222,310 with several schools such as the Holy Innocent High School and Serangoon Secondary School nearby. Hougang Mall and Kang Kar Mall tends to serve the family profile. The Midtown is capable of attracting and re-creating a youth suburban establishment.
The retailers are also supported by the catchment of 160 residential units above and the location is just a short walk from the MRT station.